Podnews Daily - podcast industry news

No, podcasts aren’t “video-first”

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. With all the excitement about video podcasting this week, you'd be forgiven for thinking that podcast consumption is now video-first. New US data released today by Triton Digital says that it isn't: only 7% of people exclusively watch podcasts; 80% of podcast listeners both watch and listen. The data is part of Triton Digital's 2025 Podcast Report, which is a free (with registration) download. Triton Digital's Omny Studio was a launch partner of Apple Podcasts new video service) earlier this week. Crooked Media podcasts will be shown on US news channel MS NOW, in a new deal starting next weekend. Saturdays at 9pm ET, a specially produced show for the news network will include clips of a number of Crooked's US shows. MS NOW is what was once MSNBC. The Ambies have announced that Kara Swisher will receive the Governors Award, recognizing meaningful contributions to the growth of podcasting. TPA will also posthumously honor Reggie Ossé with the Impact Award, celebrating his lasting influence on cultural storytelling and the evolution of the medium. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePitch Brands That Already Sponsor Podcasts — Access 14+ handpicked brands already sponsoring podcasts. Includes decision-maker email + LinkedIn. Get the list free.2026 Women Podcasters Awards — If you are a woman Podcaster, Producer or Expert Guest, you are invited to submit your nomination today. Our mission is to elevate women's voices globally and within the podcasting industry.🎙️ Grow Your Podcast on Player FM — Put your show in front of engaged listeners on Player FM. Simple setup, flexible pricing, and real results for podcasters ready to grow. Get your campaign running today!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, SALT, audioBoom, Audiohook, Simplecast, RedCircle, Resound, Libsyn, The Content Creator's Accountant, Cohost, Steve Lack: Audio, Podscribe, PAVE Studios, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Knucklehead Media Group, Acast, We Edit Podcasts, Disctopia, Evergreen PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Huberman Lab, Tink Media, Companion Arts, The Podcast Haven, Podium , Frequency, Castbox, Storyboard, PodAnalyst, Truefans, Gilded Audio, Compliance Podcast Network, Voxtopica, Locked On Podcast Network, SoundStack, POW PR, Ausha, Red Seat Ventures, Gumball, Jonekiri, The Roost, ARN's iHeartPodcast Network Aust, Beamly, Message Heard, Health Podcast Network, matchmaker.fm, Castos, Optimal Living Daily, Rhapsody Voices, Headliner, Wondery, Oxford Road, Heartcast Media50, Sonic Influencer Marketing, Transistor, Podcast Taxi, Zvook, CreatorX, Diversion Podcasts, Rephonic, Double Elvis Productions, Jam Street Media, Blubrry, Lemonada Media, StreamGuys, Ad Results Media, Content10x, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Sonix, School of Podcasting, Podigy, Adopter Media, Revolver Podcasts, Lower Street, Podcast Movement, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.

Global puts podcasts and radio in the driving seat

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Global, which owns radio and podcast companies including Captivate in the UK and ad exchange DAX, has launched its Global Player app directly in cars, through Android Automotive. It means that podcasts and radio stations are available in cars from BMW, MINI Volvo, Polestar, Renault and Nissan - without fiddling with your phone. The app includes many third-party podcasts; indeed, you can enjoy our daily podcast update directly on Global Player. More people are writing about Apple Podcasts video, and what it means for the industry. There's a lot to think about. "Another proprietary take on the otherwise open standards world of podcasting ... a lock-in strategy to a format based on open standards" writes Nick Heer. "The real story isn’t that Apple added video. The real story is that Apple is choosing how video enters the podcasting ecosystem," writes Rob Greenlee. Something else to look forward to when your iPhone gets iOS 26.4, apart from video podcasts, is a new feature called "Audio Zoom" in the camera app. It causes audio to be focused on the subject of your video when the camera is zoomed in. (Appearing in the developer beta is no guarantee it'll be launched in its current form). > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereThese Brands Are Actively Sponsoring Podcasts — 14+ active podcast sponsors with decision-maker contact info. Grab the list free.🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now!Podcast Editing Fundamentals — Audio balancing, noise reduction, content editing, intro/outro flow. Know what to prioritize before you hit publish on your podcast. Free editing guide from The Podcast Consultant.Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, audioBoom, PAVE Studios, Podscribe, SALT, Magid, Audiohook, The Content Creator's Accountant, Cohost, RedCircle, Resound, Steve Lack: Audio, Libsyn, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Acast, Evergreen Podcasts, Knucklehead Media Group, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Roost, Red Seat Ventures, The Podcast Haven, Frequency, Companion Arts, Jonekiri, Locked On Podcast Network, Podium , Gilded Audio, ARN's iHeartPodcast Network Aust, SoundStack, Truefans, Tink Media, PodAnalyst, Castbox, Ausha, Compliance Podcast Network, Huberman Lab, Voxtopica, POW PR, Storyboard, Gumball, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, matchmaker.fm, Diversion Podcasts, Zvook, Blubrry, CreatorX, Heartcast Media50, Podcast Taxi, Headliner, Jam Street Media, Sonic Influencer Marketing, Wondery, Lemonada Media, Oxford Road, Transistor, Rephonic, Optimal Living Daily, Double Elvis Productions, Castos, Podcast Partnership, Content10x, Hear.Here.Singapore, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, Revolver Podcasts, Podcast Movement, Podigy, Sonix, School of Podcasting, Lower Street, Adopter Media, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Global

Podcast app adds x-rated chapter images

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. A new feature from Android podcast app PodcastAddict has been adding x-rated chapter images to podcasts, without creator consent. The Digitalia podcast discussed a successful court appeal by a website against age verification laws in Italy; and called the podcast chapter "(WebsiteName) Wins", as you can see above. But, PodcastAddict has a feature enabling automatic chapter images, which a listener had turned on: that displayed an x-rated image for that chapter; which, using Android Auto, was also visible in his car for the whole family to see. The listener complained to the podcaster, Franco Solerio (who is also developer of Castamatic), who suggested that "injecting arbitrary content with no way in the UI to tell it's not from the podcast producer is quite bad behaviour ... if a podcaster wanted to associate images to their own chapters, they would specify them". PodcastAddict's developer, Xavier Guillemane, told Podnews that the feature was opt-in; adding that he was "very surprised [at] this kind of image as the safe search should be on." PodcastAddict, which OP3 data shows is a top 10 podcast app with 1.8% of all podcast downloads, says it is making alterations to the feature "to produce safer results". However, we believe that the unwritten contract between podcast publishers and apps means that podcast apps should not alter accompanying metadata without creator control. RØDE has announced new firmware for Wireless GO (Gen 3) and Wireless PRO microphones, which allow them to pair directly with iPhones via Bluetooth. The business model behind video on Apple Podcasts is explored by Adam Bowie. Meanwhile, we notice that if we watch an episode with a video, we appear to always get the video's audio track; we've asked for clarification on what plays, when. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad here🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.🐴🐴🦄🐴 Stand out from the subscription herd — with a platform that lets your brand shine. Supporting Cast gives you the tools to build a complete subscriber experience directly into your website — developer not required!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Podscribe, Audiohook, Steve Lack: Audio, SALT, The Content Creator's Accountant, Simplecast, Magid, Cohost, PAVE Studios, audioBoom, Libsyn, RedCircle, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Disctopia, We Edit Podcasts, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Tink Media, Huberman Lab, Compliance Podcast Network, Jonekiri, Castbox, SoundStack, The Roost, PodAnalyst, Storyboard, The Podcast Haven, Gumball, Ausha, Voxtopica, Companion Arts, Truefans, Frequency, Locked On Podcast Network, POW PR, ARN's iHeartPodcast Network Aust, Red Seat Ventures, Podium , Gilded Audio, Beamly, Message Heard, Health Podcast Network, Wondery, Diversion Podcasts, Headliner, Sonic Influencer Marketing, Castos, Double Elvis Productions, CreatorX, Rhapsody Voices, Oxford Road, Podcast Taxi, Optimal Living Daily, Rephonic, Lemonada Media, Jam Street Media, Zvook, matchmaker.fm, Blubrry, Heartcast Media50, Transistor, Ad Results Media, StreamGuys, Hear.Here.Singapore, Content10x, Podcast Partnership, She Podcasts, Cleanfeed, Podigy, School of Podcasting, Revolver Podcasts, Adopter Media, Lower Street, Sonix, Podcast Movement, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

Apple Podcasts launches video - all the details

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Apple Podcasts announced support for video podcasts in the next version of iOS. Unlike Spotify or YouTube, your podcast host will continue to host the video files, using HLS to deliver video in good quality. However, it only works with participating podcast hosts; Apple has launched with just four participating companies: Acast, ART19, Omny Studio and Simplecast. For the first time, dynamic advertising will be available for video podcasting. Apple Podcasts will charge a per-impression fee for each dynamic ad shown; however, the ads will be controlled by the podcast hosts and their ad networks. (All four launch partners, Acast, ART19, Omny Studio/Triton and Simplecast/AdsWizz, are also ad networks.) Podnews has taken a long look at how the new service works. We've posed plenty of questions to Apple, and got plenty of answers; as well as playing with the new service hands-on, and hearing what others think. There is lots more detail over here. Apple Podcasts also seems to have made a lot of changes to its documentation about Apple Podcasts Connect. (Why, yes, we do have an automated system checking that). Show Settings now explains how to tell if you can do video with your existing podcast host; a new Availability table tells us that video podcasts will not be available in mainland China; how to publish video tells us about API keys and talks more about analytics - and clarifies that paid subscriptions are audio-only; Analytics tells us that video analytics aren't broken out by Apple; here's a page trying to sell Final Cut Pro as an editing tool, and how to 'shape up your podcast copy' with advice on Apple's AI tools; and local capture on iPad which apparently does a very good job of capturing video and audio during live calls on FaceTime or other apps. Away from Apple Podcasts - PodRanker claims to have checked 128 episodes to discover how much ads are in podcasts. The median figure is 3.7%, which is about two minutes per hour. 13% had no ads at all. The heaviest was 27.6% ads. These numbers are highly dependent on where podcasts are downloaded from, and also how; many podcast ad systems won't supply ads to automated requests, especially those coming from server farms. We've asked for more detail. This data comes after we highlighted Magellan AI's report that included an average ad-load of 8.82%. Our mistake: we suggested that was 7 minutes every hour; it's closer to 5. We've worked out a better way to math for next time. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.✅ Goal for your week: Create a new podcast website — 🤯 Insanely simple way to create a podcast website. 📈 Designed using marketing techniques developed by the best podcasters. 🔎 Searchable content. 📱 Mobile optimized. 🕵️‍♀️ SEO perfection. AudienceLift.com - YouTube Growth + Subs 🌟 — 🌟 AudienceLift.com – YouTube Growth + Subs Get real subscribers, more views, and lasting channel growth. Your shortcut to YouTube success. Book Now!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Magid, The Content Creator's Accountant, Resound, Cohost, Podscribe, RedCircle, Libsyn, Audiohook, SALT, Steve Lack: Audio, audioBoom, PAVE Studios, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Podpage websites, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, AcastSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Compliance Podcast Network, Tink Media, Ausha, Gilded Audio, ARN's iHeartPodcast Network Aust, The Podcast Haven, Gumball, Red Seat Ventures, Frequency, Castbox, Truefans, PodAnalyst, Voxtopica, The Roost, POW PR, Storyboard, Locked On Podcast Network, SoundStack, Podium , Huberman Lab, Jonekiri, Companion Arts, Beamly, Message Heard, Health Podcast Network, Wondery, Headliner, Optimal Living Daily, Transistor, Rhapsody Voices, Castos, Rephonic, Double Elvis Productions, CreatorX, Diversion Podcasts, Zvook, Lemonada Media, Sonic Influencer Marketing, Blubrry, Podcast Taxi, Oxford Road, matchmaker.fm, Heartcast Media50, Jam Street Media, Content10x, Ad Results Media, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Cleanfeed, She Podcasts, Lower Street, School of Podcasting, Adopter Media, Revolver Podcasts, Sonix, Podcast Movement, Podigy, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

Catch up when you fill up: the podcast at the pumps

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value. Filling up with fuel is now a great place to also learn more about a new podcast. Purple Daily, a Minnesota Vikings podcast from Gamut Podcast Network, will now accompany you as you fill up your car at regional gas stations Kwik Trip in the area. As you fill up, you get a 30 second taster on the gas pump screen. Here's a video of the whole thing. Hosting on Substack? A Guardian investigation reveals some concerning other publications on the platform. The Age of Audio movie is to get an East Coast premiere on Feb 25 in Kevin Smith’s Smodcastle Cinemas, in Atlantic Highlands NJ, USA. If you're looking for a great documentary that traces the history of our medium, you'll be wanting this one. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereA Wild Way Home Podcast — Ever dreamt of living off the land, or trading your house for a van? Philly and Ollie meet incredible people living alternative lifestyles - to find one that might suit them. Listen now!📈 Effective Campaigns at Any Budget — Player FM’s self-serve ad portal helps podcasters of all sizes grow faster. Drive more plays, impressions, and subscribers with campaigns tailored to your goals and budget.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, The Podglomerate, Cloud10, Steve Lack: Audio, Cohost, RedCircle, Magid, Libsyn, Simplecast, SALT, The Content Creator's Accountant, Audiohook, PAVE Studios, Resound, Podscribe, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Knucklehead Media Group, Evergreen Podcasts, Acast, Disctopia, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Tink Media, Red Seat Ventures, Voxtopica, Castbox, Truefans, PodAnalyst, Frequency, The Podcast Haven, The Roost, ARN's iHeartPodcast Network Aust, Locked On Podcast Network, Podium , Gumball, Compliance Podcast Network, Companion Arts, POW PR, Jonekiri, Ausha, SoundStack, Gilded Audio, Huberman Lab, Storyboard, Beamly, Message Heard, Health Podcast Network, Headliner, Rhapsody Voices, CreatorX, Optimal Living Daily, Podcast Taxi, matchmaker.fm, Castos, Heartcast Media50, Lemonada Media, Diversion Podcasts, Zvook, Transistor, Oxford Road, Rephonic, Wondery, Jam Street Media, Sonic Influencer Marketing, Blubrry, Double Elvis Productions, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, Content10x, She Podcasts, Cleanfeed, School of Podcasting, Podigy, Sonix, Adopter Media, Revolver Podcasts, Lower Street, Podcast Movement, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Gamut Podcast Network